Why Agility Is Important We all know that business in the 21st century is different from what it was in the 20th century. In the 20th century, competitive advantage was based on economies of scale, hierarchy, and control. In the 21st century, competitive advantage is based on a more entrepreneurial mindset.The key to sustained competitive advantage in today’s volatile business environment is the ability to manage complex networks of resources and relationships capable of taking advantage of short-lived opportunities. This [...]

Marketing and Sales: The Secret of Stuck This is the third article in a 3-part series on marketing and sales. In the first article, we considered marketing and sales as engaging in the first two steps of the change process. In the second article, we considered the importance of good communications to help prospects make forward progress through the two steps. In this article, we consider how to help prospects who get stuck. Stuck Is Normal You should understand that [...]

Marketing & Sales: The Secret of the Steps This is the first article in a 3-part series on marketing and sales form a change perspective. If you’re in the early stages of building a business, chances are you have some marketing and/or sales challenges. Even if you’re employed by someone else, I bet you are still involved in marketing or sales in some ways.Full disclosure: I am not a marketing or sales professional. And you won’t hear what I’m about [...]