Marketing and Sales: The Secret of Stuck

By |2021-10-24T11:08:53+10:00March 6th, 2020|Categories: Leadership|

Marketing and Sales: The Secret of Stuck This is the third article in a 3-part series on marketing and sales. In the first article, we considered marketing and sales as engaging in the first two steps of the change process. In the second article, we considered the importance of good communications to help prospects make forward progress through the two steps. In this article, we consider how to help prospects who get stuck. Stuck Is Normal You should understand that [...]

Marketing & Sales: The Secret of the Stories

By |2021-10-24T11:08:53+10:00March 6th, 2020|Categories: Leadership, Uncategorized|

Marketing & Sales: The Secret of the Stories This is the second article in a 3-part series on marketing and sales, taken from the perspective of change and change readiness. In the first article, we considered that the two steps of the marketing and sales process and the goals of each step. In this article, we examine how to use communication to move a prospect towards becoming your client.In the previous article, we considered the imperative to move prospects into [...]

Marketing & Sales: The Secret of the Steps

By |2021-10-24T11:08:53+10:00March 6th, 2020|Categories: Leadership|

Marketing & Sales: The Secret of the Steps This is the first article in a 3-part series on marketing and sales form a change perspective. If you’re in the early stages of building a business, chances are you have some marketing and/or sales challenges. Even if you’re employed by someone else, I bet you are still involved in marketing or sales in some ways.Full disclosure: I am not a marketing or sales professional. And you won’t hear what I’m about [...]