I remember the first time I heard the concept of going viral. An associate told me that you create a piece of content, put it on a social media platform, and wait for it to go viral. It sounded intriguing at the time, and straightforward. Well, I’m still waiting.When it comes to social media advice, there’s no shortage of ‘experts’ telling us how to make social media work in our business. There are literally millions of people trying to get [...]