Hard’s Not a Dirty Word
I can’t be sure my observation is valid, but I noticed a change occurring during the 1990s. This change was focused on the word ‘easy’. All of a sudden activities like gardening or house painting became easy: dead easy. Of course repayments for goods we buy have always been easy: those 12 easy repayments were never a problem, were they?. The marketers want to attract us with the idea of doing easy things. There’s nothing intrinsically wrong with [...]