Our Values

We value people. Some people in the commercial world value technology and machines. We get that – there’s a lot to be excited about in that area. 

But technology and machines are tools enabling people to do things more efficiently. They open up new possibilities, but the magic happens when people use those tools in creative ways. We are much more excited about the people than the tech.

We also value potential, especially human potential. We know there’s a lot of potential in AI and robotics. But we believe there’s a huge amount of untapped potential in people. We believe that, given the right environment and the right support, people have the potential to revolutionise the commercial world. The great people who change the world show the potential that lies in most of us.

And we value performance. We want to see people performing better in the workplace and loving it.