When you’re managing change it’s obviously best if stakeholders want to follow you of their own free will, rather than being dragged into change against their will. The question is, how do you get people to want to do what they ultimately have to do?

Some people may question whether people really do have free will. I am not one of them, so let’s assume they do.

What is free will?

But when we speak of free will, we must define wha