Whether a business survives and thrives depends on how creatively it adapts to future demands, not how well it has performed in the past. 

Adapting to an unknown and unpredictable future requires agility. Becoming more agile in how we think and work is the best preparation we can make right now for whatever the future brings. 

Where Competitive Advantage Comes From

Technology doesn’t provide much competitive advantage anymore because the same technologies are accessible to most businesses. 

Real competitive advantage comes from adaptable people working with agile systems in agile businesses

Technology can free people from tedious tasks that quash creativity and allow more time for creative thinking.

But having adaptable people working with agile systems in agile businesses is not the default position. It has to be developed over time.

The most competitive businesses are doing it already. What about yours?